A methodology of developing product family architecture for mass customization

Mass customization, aiming at delivering an increasing product variety that best serves customer needs while keeping mass production eciency, has recently received numerous attention and popularity in industry and academia alike. This paper presents a methodology of developing product family architecture (PFA) to rationalize product development for mass customization. Systematic steps are developed to formulate a PFA in terms of functional, technical and physical views. The diverse needs of customers are matched with the capabilities of a ®rm through systematic planning of modularity in three consecutive views. The development of a PFA provides a unifying integration platform to synchronize market positioning, commonality employment and manufacturing scale of economy across the entire product realization process. A case study in an electronics company is reported to illustrate the potential and the feasibility of PFA methodology.